WordPress Integration with Hubspot

HubSpot is an inbound marketing and sales platform that helps websites to attract visitors and convert leads into customers…

HubSpot is an inbound marketing and sales platform that helps websites to attract visitors and convert leads into customers. It turns your website into a magnet to attracts visitors. It is a spontaneous and flexible solution to manage prospects and sales pipelines. Offered as a free product, it works seamlessly within the native marketing automation system, sharing a uniform database of contacts. HubSpot has various new tools that help to build your website but cannot be used to the full extent without the help of APIs. APIs are actually the set of instructions for the use of programmers to manipulate data and functions of an application. Developers can access the HubSpot APIs to integrate their own projects with it. Every popular web application has its API which is available along with the documentation for the programmers to learn about the integration of their custom projects with the application.

Integration of HubSpot API with WordPress The developers at TBI have recently achieved another milestone by integrating the “Contacts API” of HubSpot with WordPress. It is one of the most used HubSpot API which allows you to control over the contacts and leads. Simplifying it, if any user creates an account in WordPress the information entered by the user are automatically updated on HubSpot as well. The task of tracking contact analysis is done by the HubSpot tracking code. You can also include forms into your website which will further help you in converting the visitors into leads. You can look for what people are buying at other online portals or convert the visitors into leads who register on the WordPress site. It also gives you the access to the contacts in case you want to update or delete an existing contact. Also, it allows you to search for the contacts using the user id or email id.

A few more APIs of HubSpot Forms API: After drawing customers to your website through the engaging content you can capture their information through forms which can further turn into revenue if everything goes in the right direction. The principle method of Forms API is the submit form method which helps to capture the information form the website and send it to the HubSpot. In addition to sending the data to HubSpot, this API can also be used to update and delete the forms and form fields.

Lists API: The HubSpot Lists API allows developers to get, create, update and delete their contact lists. It is used to segment the users into the two main groups: dynamic and static. Dynamic list automatically updates the group according to the criteria whenever the data of the contact is changed. Static list allows the manually updation of the list and evaluates its criteria after the list is created.

Blog API: This API offers a simple user interface with various functionalities for posting blogs as well as website content giving you the full control over the blogs and comments. One of the outstanding advantage of this API is that you do not need to copy and paste every single blog when integrating WordPress with HubSpot as it also allows you to transfer hundreds of blog posts seamlessly according to the categories and structure of the blogs. These were the few APIs that we covered in this post. The developers at TBI with their proven methods are capable of integrating WordPress website with the other advanced APIs of the HubSpot as well. So if you want to discuss the integration of your WordPress website with HubSpot APIs, do contact us for more info.

Is Google Penguin Watching Your Link?

  • A Real-time Process
  • Page-specific Action Only
  • When will this new Penguin update go live?
  • Is Google Penguin watching your link source?
Finally, after waiting for nearly two years, Google has announced its final Penguin algorithm update- Penguin 4.0. Google says this is Penguin’s last release that will allow real-time signal processing within its core search algorithm. This new Google Penguin algorithm will no longer penalize a website or specific page and now it will just ignore or devalue a spammy link instead of the demoting it. Therefore, current rankings of a website will be adjusted. Here, we are highlighting two important amendments that came with this new Google Penguin algorithm: A Real-time Process Penguin was first introduced in 2012 and since then it has been updated at regular intervals. Penguin is basically a filter specially designed to capture and penalize spamming websites on Google’s search results. Even after improving and changing, these spamming websites would remain penalized and it could take months to get free from penalty. Now with the new Penguin 4.0 algorithm update, long delays will become a history. Penguin filters will work in real-time to access Google recrawls and reindexes pages. Any spammy site or page will be captured and released in a real time as a regular process. Page-specific Action Only Penguin 4.0 algorithm release is more granular than its previous versions. Now, it can devalue a spam site link by adjusting its ranking based on spam signals. This will not affect the whole website ranking as affected by previous Penguin versions with a sitewide penalty. This means Penguin might impact specific pages, sections or wide swaths of a website without affecting other pages. Beside above updates, Google has also specified- ‘It will no longer confirm future Penguin updates as it’s a constant process and there is nothing to confirm.’ Now you may ask; When will this new Penguin update go live? Although it is not yet specified by Google how long it may take to get this new Penguin update fully live. But some sources confirmed that it may take 1 or 2 weeks more. There can be chances, you may find this new Google Penguin has started to revisit your site pages. If this happens then you should likely see the quick changes. Is Google Penguin watching your link source? Previous Penguin versions with “web spam” algorithm mostly focused on spammed sites. While these spammed sites are penalized by Google Penguin, mostly webmaster and SEO professionals mainly focuses around ‘sites links’ to rectify Penguin issues instead of its source. Here Google has made a point to clarify that this Penguin issue is not just limited to site link but also involves a “source site” from where the link is coming from. So, you need to watch on your site links that should come from quality sources, instead of a low-quality source. Also, with this new Google Penguin update will no longer penalize your site or specific pages but it rather devalues or ignores the spammy site links and thus adjust its ranking. So it is time to cheer for webmasters and SEO professionals!

Node Limit Module For Drupal 8

  • Drupal 8 compatibility.
  • Node limit as Per-role.
  • Node limit as Per-user.
  • Node limit as Per-time frame and interval.
[frontpage_news widget=”77″ name=”posts”] Finally, after waiting for nearly two years, Google has announced its final Penguin algorithm update- Penguin 4.0. Google says this is Penguin’s last release that will allow real-time signal processing within its core search algorithm. This new Google Penguin algorithm will no longer penalize a website or specific page and now it will just ignore or devalue a spammy link instead of the demoting it. Therefore, current rankings of a website will be adjusted. Here, we are highlighting two important amendments that came with this new Google Penguin algorithm: A Real-time Process Penguin was first introduced in 2012 and since then it has been updated at regular intervals. Penguin is basically a filter specially designed to capture and penalize spamming websites on Google’s search results. Even after improving and changing, these spamming websites would remain penalized and it could take months to get free from penalty. Now with the new Penguin 4.0 algorithm update, long delays will become a history. Penguin filters will work in real-time to access Google recrawls and reindexes pages. Any spammy site or page will be captured and released in a real time as a regular process. Page-specific Action Only Penguin 4.0 algorithm release is more granular than its previous versions. Now, it can devalue a spam site link by adjusting its ranking based on spam signals. This will not affect the whole website ranking as affected by previous Penguin versions with a sitewide penalty. This means Penguin might impact specific pages, sections or wide swaths of a website without affecting other pages. Beside above updates, Google has also specified- ‘It will no longer confirm future Penguin updates as it’s a constant process and there is nothing to confirm.’ Now you may ask; When will this new Penguin update go live? Although it is not yet specified by Google how long it may take to get this new Penguin update fully live. But some sources confirmed that it may take 1 or 2 weeks more. There can be chances, you may find this new Google Penguin has started to revisit your site pages. If this happens then you should likely see the quick changes. Is Google Penguin watching your link source? Previous Penguin versions with “web spam” algorithm mostly focused on spammed sites. While these spammed sites are penalized by Google Penguin, mostly webmaster and SEO professionals mainly focuses around ‘sites links’ to rectify Penguin issues instead of its source. Here Google has made a point to clarify that this Penguin issue is not just limited to site link but also involves a “source site” from where the link is coming from. So, you need to watch on your site links that should come from quality sources, instead of a low-quality source. Also, with this new Google Penguin update will no longer penalize your site or specific pages but it rather devalues or ignores the spammy site links and thus adjust its ranking. So it is time to cheer for webmasters and SEO professionals!

Drop Ship Extension for Magento 2.0

Drop Ship extension for Magento 2.0 is basically selling or providing products by direct delivery from the manufacturer to the retailer or customer.
In mid of November 2015, Magento (World’s number 1 E-commerce platform company) released its new Magento version 2.0. Although the version was not stable initially but with the growing time, it became stable. Almost all the extensions which use to work perfectly fine with 1.9.x version did not support new version and the Magento users were puzzled especially those who wanted to migrate from the previous version to this newly launched version. The basic two reasons why extensions did not support were:-
  1. Folder structure
  2. Coding structure changed
In this dilemma whether to migrate or not, there was one more extension which was under the same situation Drop Ship Extension. Drop Ship extension for Magento 2.0 is basically selling or providing products by direct delivery from the manufacturer to the retailer or customer.

Magento News Extension for User-Friendly Experience

The best Magento extensions named ‘Magento News Extension’ which has claimed to deliver its best features and tools to benefit both business owners and shoppers.
Since many years, Magento has been established as a leading Ecommerce platform empowering more than 200,000 online retailers worldwide. Every 1 out of 4 online stores is running on this popular eCommerce platform which claims to offer many powerful and flexible features to its customers. With advanced and powerful features and functionalities, Magento allows its users total flexibility as per their specific business needs. Moreover, Magento also provides facility to enhance the efficiency of an online Magento store with many third party extensions or modules available to use as free or paying a reasonable amount. In this post, we are discussing one of the best Magento extensions named ‘Magento News Extension’ which has claimed to deliver its best features and tools to benefit both business owners and shoppers.

Is Snapchat adopting Facebook-style ad-targeting?

Recently to explore a mission to compete with other social media ads platforms, three new ad-targeting options are announced by Snapchat adopting Facebook-style ad-targeting for advertisers.
In 2013, the Snapchat app has reportedly refused an offer of $3 billion to become an integral part of Facebook. This decision was taken by Snapchat just to prove its strong vision for emulating Facebook’s success. Since late 2014, Snapchat has built several plans to compete with other popular social media ads targeting platforms and made leaps of progress in selling ads. According to the reports of ‘the eMarketer’, by the end of 2017 Snapchat may boost up its users base up to 217 million from 150 million in the current year. Recently to explore a mission to compete with other social media ads platforms, three new ad-targeting options are announced by Snapchat adopting Facebook-style ad-targeting for advertisers.

Upgradation In Oracle Marketing Cloud

Recently, Oracle declared an upgradation in Oracle Marketing Cloud as industry-first innovation. This upgradation comes with new enhancements
Recently, Oracle declared an upgradation in Oracle Marketing Cloud as industry-first innovation. This upgradation comes with new enhancements which has supposed to change the whole process of interaction between marketers and customers across channels. Upgradations are mentioned below:
  • An updated interface named ‘Orchestration Canvas’ is an up-gradation to ‘Program Canvas’ which was first marketed back in the year 2009. This revised Canvas allows marketers to orchestrating multichannel journeys for a segment of customer’s experiences.
  • Another enhancement unveiled as a Mobile App Visual Editor named ‘Oracle Maxymiser’. This tool in Oracle Marketing Cloud allows A/B and multivariate testing using a drag-and-drop interface.
ORCHESTRATION CANVAS It allows customers to move across channels and devices. With this enhancement, Oracle has improved its program orchestration with its powerful, and convenient to use interface. Features: