Website Makeover Boosts Sales by 400%

  • Ecommerce
  • Woocommerce
  • Wordpress

Project Overview

Extreme Wheels is a leading US distributor of branded wheels, tires, and a wide range of performance parts & accessories. They approached TBI to upgrade their poorly performing website with over 400K products.

Our team proposed a WooCommerce website that can act like their marketplace without getting affected by the bulk inventory.

  • Client Extreme Wheels
  • Industry E-commerce

Tech Stack

  • CMS WordPress
  • 3rd-Party Integrations WooCommerce/Apple Pay/Custom Plugins
  • Database MySQL

Action Plan

Our Woo developers studied the existing WordPress website and discovered multiple issues, hindering their growth, including

  • Slow website loading speed
  • Average sales ( less than market expectations)
  • Purposeless user browsing
  • More than 400,000 products with unique variations

Our thinktank narrowed down the solutions to 6 main areas:

Custom Database

Integrating Multiple APIs(>10)

Google Marketplace Integration

Customized Vehicle Search Feature

Add-On Product Feature

Information Architecture

Each element has been integral in scaling things up. Let’s look in detail at how everything happened.

Information Architecture

Our Woo experts have extensively worked on streamlining the information architecture (AI) of the website. We thoroughly studied the website and categorized products based on

Our in-house team created high-quality and informative content for the website, including product pages and other technical documents ( e.g. Wheel Torque Chart and Lug Nut Torque Chart. The detailed product pages equip shoppers with clear data and helpful resources for confident purchases.

Custom Database System

Extreme Wheels’s MySQL database struggled to manage the huge inventory, comprising 400K+ products. It slowed down the website and affected the user experience, resulting in potential sales.

We built a custom database system to accommodate the bulk volume data

  • Faster Loading TimesProcesses user requests faster than before, improving UX and SE rankings
  • Increased ScalabilityEasily adapts to expanding product inventory needs in the future
  • Improved Search FunctionalityOptimized data structure and indexing enable faster and more efficient product searches
Implemented Robust API Infrastructure (10+ APIs) Our Woo developers meticulously built over 10 APIs tailored to exchange data between the website and the database.

  • Seamless Data FlowEnables Extreme Wheels to exchange data with the database without any delay
  • Enhanced FunctionalityExtreme Wheels can add new product variations, manage user accounts, and more
  • Improved ScalabilityExtreme Wheels can handle more traffic without overwhelming the database
Customized Vehicle Search FeatureOur Woo experts had conceptualized a search feature for the banner section of the website.

This solution intends to help users narrow down their shopping options. We created multiple fields, encouraging users to filter their search while shopping:

  • Vehicle Year
  • Make
  • Model
  • Type
  • Options

This simplifies the user’s browsing experience on the website.

Add-On FeatureWe created personalization a step further by creating an add-on option (tire) on the product page (wheel) and vice versa.

  • Reduced Cart Abandonment Rates Shoppers get to complete their purchase on the same page, reducing the cart abandonment rates.
  • Transparent PricingDisplaying add-on options with their prices avoids any hidden costs at checkout.
  • Increased SalesEncouraging the purchase of complementary products increases the average order value for Extreme Wheels.

We integrated the website with Google Cloud Marketplace. This allows customers to discover, purchase, and manage your website directly within the Google Cloud Platform environment.

To ensure a seamless user experience, we integrated a user signup process within our software’s front end, allowing users to establish their accounts within our system.

Result: Tailored Woo Solutions Drive Sales Up by 400%

Our dedicated WooCommerce development expertise turned out to be a game-changer for Extreme Wheels.

Over a six-month monitoring period, the client observed notable improvements in key metrics — organic traffic, unique visitors, average session duration, and conversions.

The client was happy with the work as the sales rose by 400% after we intervened. They are looking forward to continuing this partnership and so are we.

We’ve some exciting proposals for the next phase. We plan to integrate more features and functionalities to propel the website to next-level growth.

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