E-Commerce Appliance Configurator : Stepping Up Sales
Published on October 3, 2023 • by Ashish Thakur Updated on December 26, 2023 • 9 min Read
With the ever-growing popularity of online shopping, businesses are constantly seeking innovative ways to enhance their customers’ buying experience. One such solution becoming popular is the E-commerce Appliance Configurator. This powerful tool allows consumers to customize and personalize their appliances according to their preferences and needs.
“Since its launch, over 3 million Bespoke refrigerators have been sold worldwide, which really shows how much people have been waiting for appliances to change.”
Brands are now taking personalization to a new level with mass customization. Moreover, mass customization has several benefits, including increased customer loyalty and engagement, reduced returns, and a stronger relationship between brands and their customers.
For example, Samsung unlocked the next level of home appliance customization with its first-ever appliance personalizer. It can be used to personalize appliances with personalized designs, features, or sizes.
Samsung could’ve either chosen to list all these combinations as individual products. Setting up a product configurator that allows customers to create their combinations by choosing different attributes is undoubtedly a smart way to achieve customer’s interest and deliver a personalized experience.
Why Consider an E-commerce Appliance Personalizer?
Increase sales: The configurator can help retailers increase sales by providing consumers with a personalized shopping experience and allowing them to design their dream appliance.
Improve the customer experience: Consumers can see how much their appliance will cost and whether it is in stock before they make a purchase.
Reduce returns: Customers are more likely to be satisfied with an appliance that they have designed themselves. This leads to a reduction in returns and growth in sales.
We at The Brihaspati Infotech, a leading Product Configurator Agency had the opportunity to design an E-commerce appliance personalizer for one of our clients.
Let’s see how we did it…
E-commerce Appliance Configurator: Journey From Scratch
The client, a leading appliance retailer, faced the challenge of meeting the ever-increasing demands of their customers. In addition to a diverse clientele, catering to various preferences was a constant struggle.
What were the Client’s Requirements?
A digital tool to simplify appliance customization for their diverse customer base.
Enable real-time updates to product availability and pricing based on user selections
E-commerce Appliance Personalizer: Our Solution
The world of appliance shopping can be overwhelming, with a multitude of options spanning sizes, colors, and features. The e-commerce appliance personalizer by our Product Configurator Agency simplifies this complexity. Additionally, by providing an intuitive interface, users can seamlessly navigate through the customization process.
It offers users an array of options to create a product that suits their distinct lifestyles. Whether it’s a sleek kitchen range or a spacious refrigerator, users can fine-tune their choices, resulting in a truly bespoke appliance.
Following are the Key Features of the Configurator
The E-commerce appliance personalizer boasts an intuitive and user-friendly interface that eases the customization process for all users. Altogether our Appliance Configurator is designed with user-friendliness in mind.
Multiple Customization Options:
Users can personalize every little detail of their appliances, from size and color to features and functionalities, ensuring they get precisely what they want.
High-quality product preview images and simulations provide users with a real-time visual representation of their customized appliances, helping them make informed decisions. Also, this eliminates any uncertainty and ensures that the final product matches the customer’s expectations.
How Successful is the E-commerce Appliance Configurator?
Meeting Customer Demands: The Appliance Configurator has successfully provided our client with a dynamic solution that effortlessly adapts to diverse customer preferences. Furthermore, this boost in customer satisfaction has resulted in improved customer loyalty, with shoppers returning for future appliance needs.
Increased Profitability: The introduction of the E-Commerce Appliance Personalizer by our Product configurator agency has directly contributed to a significant 22% increase in the client’s revenue over the past year. This surge in profitability undeniably reflects the tool’s ability to cater to a wide range of customer needs effectively.
Expansion of Product Line: Additionally, our client was able to offer a wider range of personalized appliances like refrigerators and ranges, attracting new customers.
Numbers never lie!
According to a recent study by Grand View Research,
“The global personalized kitchen appliances market is expected to grow from $1.5 billion in 2022 to $3.5 billion by 2028, at a CAGR of 15.3%.”
The study from McKinsey & Company also found that kitchen appliances are one of the most popular categories of personalized products, with consumers increasingly looking for ways to customize their kitchens to their specific needs and preferences.
Our Final Statement on E-commerce Appliance Personalizer
In conclusion, the E-commerce Appliance Configurator is a game-changer in the world of sales growth. By allowing customers to personalize and visualize their appliances before purchasing, businesses can tap into a whole new level of engagement and personalization. From increasing sales growth to increasing brand loyalty, the benefits are undeniable.
Embrace innovation and take your online business to new heights by implementing an E-commerce appliance personalizer today. Stand out from competitors by providing a unique shopping experience that resonates with your customers on a deeper level.
So why wait? If you’re looking for a similar solution for your e-commerce business. Connect with our expert Product Configurator Agency today!