SAAS Platform Development

Project Goal

Ignoring influencer marketing strategies is not a wise idea for any eCommerce website. Though there is an old-school practice of approaching celebrities for it, every eCommerce business can’t afford it. We needed to develop a solution to enable eCommerce stores to benefit from influencer marketing using the reach of their customers.

Our role in our client’s success story was to develop a SAAS tool that helps to add a custom field to capture Instagram handles on any form used to capture emails or phone numbers of the customers. We also successfully integrated popular marketing automation platforms with our custom-built SAAS platform.

Solution

✔️ A SAAS tool to convert customers into influencers

The online stores were missing the huge opportunity to harness the power of customer-focused influencer marketing for their businesses. So we created a SAAS tool that can provide an option to capture the Instagram handles of the customers with insights about their reach.

Whenever any eCommerce store integrates Gatsby, it provides an additional field on pop-up forms to enter the Instagram handles. You can see how this option displays on the targeted forms in the below image.

✔️ Enabling the tool to identify Instagram handles with potential.

The data collected using Gatsby was meaningless without an effective way to analyze profile metrics. We created a custom dashboard so that it becomes easy for the website owners to identify the profiles capable of making any difference. It enables the merchants to pick up the most suitable profiles and invite them to become an influencer for his brand.

The dashboard created by our developing team was capable of providing the following information:-

• The number of followers on each Instagram handle.
• The number of people followed by each Instagram handle.
• The number of posts by a user on his profile.
• A scoring system to identify the profiles with potential.
• Email and Bio of the users who provide information about their handles.

✔️ Tracking the reach of the Instagram posts mentioning the brand name

We helped Gatsby develop a custom feature to help merchants see and analyze the reach of posts where customers mention their brand. We integrated the abilities to capture the metrics like the number of likes, comments, and engagement of every such Instagram post.

Another thing that we worked out was communicating this information to the rest of the technologies like Klaviyo or Gorgias. It enables the merchants to see these metrics on the dashboard of these technologies too.

✔️ Tracking the engagement rate metrics of the influencers

The eCommerce stores have to offer rewards or discounts to the customers engaging themselves in influencer marketing. It made it vital to keep track of the engagement rates. We offered a custom feature to provide the metrics about engagements.

✔️ Enabling the integration with Marketing Automation Platforms

Though the tool was efficient enough to capture and demonstrate the data generated through Instagram engagement by customers, we needed to find a solution to integrate it with popular marketing automation platforms.

Though the tool was efficient enough to capture and demonstrate the data generated through Instagram engagement by customers, we needed to find a solution to integrate it with popular marketing automation platforms.

Over these years, we facilitated the integration of Gatsby with more than twenty-five different apps and web services. We are constantly working to enable the integration of this SAAS tool with all popular platforms that are yet to join the list.

The goal behind it is to enable the merchants to see the data on the dashboards of these automation platforms so that they can send emails, promotions, or messages to potential influencers.

✔️ Integrating payments to facilitate different subscription plans

Our team worked on providing four different subscription plans for this SAAS tool. The plans are designed after careful consideration of the needs of different eCommerce websites. We integrated the Shopify payments to facilitate the payment made by users while buying any of the four subscriptions plans available for Gatsby.

✔️ Providing ongoing maintenance

Our team is helping with the ongoing maintenance of this tool and help the client to add new features to Gatsby at regular intervals. We make sure that this tool remains free from bugs or problems while ensuring the latest safety features to protect the valuable data of the customers that it captures alongside the various marketing automation tools on eCommerce stores.

✔️ Final words

During our years of relationship with the client, we have become important members of the whole Gatsby team and always helped them to find effective solutions to implement the ideas that strike their minds. We are working with them continuously to develop Gatsby into the world’s leading influencer marketing platform for eCommerce businesses.

If you are looking for a trustworthy and seasoned partner to develop similar solutions, you can get in touch with our team today to work out the most effective solution for it.

Client’s Feedback

5.00

“Hard working team. Talented. Great attitude! Awesome experience … highly recommend!”

Project Goal

A community app brings together all followers on a single, interactive platform that you have complete control over. It’s an excellent approach to boost member retention and engagement rates. Similarly, the client also wanted to develop a community App that brings viewers and content creators together. At this, the client looked out for a highly skilled development team who can help in getting such a platform.

Features of the Platform were:

• Subscription for the premium content
• Media Sharing feature
• Live streaming options: where one user can broadcast live stream (real-time) to its multiple subscribers
• Payment Gateway Integration
• Real-time text-based chat implementation

Solution

To meet the client’s specific needs, our Laravel development team came up with the following services:

• UI design mockups for the platform
• Developed a custom responsive interface
• Configuration of Amazon S3 for media content storage
• Configuration of AWS EC2 for hosting of Creator subdomain
• Social Media Integration
• Live Streaming
• Internal Messaging System
• Third-party API Integration 

Our development team built three modules of consumer, creator, and admin.

✔️ Consumer  

Consumers could quickly sign up and log into the web application using social media or email addresses. We also implemented features like email authentication, form validation, and password reset to guarantee that the app is safe and easy to use. 

They can look for creators and view their profiles by searching for them. We provided features such as Like, Follow, Comment, Notification, and Live Feed. The consumer has to pay online to access the premium content of the creator they subscribed to. They can connect with the creator and admin for support through the internal messaging chat option.

✔️ Creator

This module has advanced features like premium content sharing, scheduling. The creator can post Images, text & video content. They also have the ability to schedule the posts for the future. Moreover, creators can set up personal subscription plans to collect payment for specific postings or combinations of posts. The nominal fee will be set by the creator for the subscriber to read the post.

We added the features like watermark images, image resizing and did video integration with Vimeo and S3 bucket integration. The creators can manage the list of subscribers and can block/ unblock from commenting.

✔️ Admin

The Admin module was designed to give our client access to the app’s administrative features. The admin can log in to their admin dashboard and can check the data of total registered users. Through the admin dashboard, they can check the total revenue aggregated for each creator.

The admin manages the list of messages. They can send reminders and promotional messages to the creators and the consumers. Moreover, the admin manages the registered users. They have the ability to view, edit, delete, add and update the status of the user. They can approve or reject the new account of the creator.

Through the dashboard, the admin reviews the content of the creator and has the ability to approve or reject the posts. They also manage the support tickets and messages received from the users. The admin can add, edit or delete the messages and tickets.

The payment of the premium content of the creator will be sent to the admin, who will deduct his commission before releasing the funds. The admin can add/delete/edit the commission value.

✔️ Payment Integration

We integrated a payment gateway API so that the admin gets the commission of each sale made by the creator. We integrated with Authorize.net for collecting payments.

✔️ API Integration

We implemented a live-streaming feature using opentok (Vonage) API where one user can broadcast real-time to its multiple subscribers, similar to Facebook Live. This was implemented using Node.js. We also implemented a live chatting option. Our team integrated the Zendesk API to manage the support ticket operations.

✔️ Finishing Remarks

Our delivered community SAAS platform is doing well. It is very popular and well used by its audiences. If your company needs similar community-based platform development services, get in touch with us. 

Client’s Feedback

5.00

“I’ve worked with Brihaspati many times now, and I’m always more than satisfied with their work! Highly recommended.”

Project Goal

The client requested a media-sharing platform where multiple users can register and share videos and images with their followers. They also wanted users to be able to choose between public and private access to their media, giving them complete control over the display of their information.

• Public content should be visible to all other users of the website.
• Separate profile for users with name and picture.
• Users can only see a private item of other users if that user has shared the link of that item with that particular user. 
• Follow/Unfollow users.

However, establishing a platform that could handle high bandwidth, website load, and enormous volumes of data while also offering fluent responses was a challenge. 

Solution

After understanding the complete requirement of the client, our development team started the process. For ease of use, the website required a structured, streamlined UI/UX flow as well as reliable backend functions.

Therefore, our development team used the Laravel framework to develop a real-time web application from scratch. To make the whole process time saving and hassle-free, we decided to distribute the access of this platform into two user roles:

• User 
• Admin

✔️ User

Every end-user on the platform can signup and log in using the Facebook or Google Account.  The key goal of this platform was to provide users with quick, interactive functionality while maintaining high security for their data and personal information.

This platform provides a separate profile to every user where they can post the content and filter them public or private. The users can enjoy the following features:

✔️ No advertisements on content

By using this platform, the user will be able to offer the content without any extra distractions. The absence of advertisements helps viewers to enjoy the final product. This Web application gives complete freedom to the users to showcase their professional work without any interruption.

✔️ Superb Quality

️This platform hosts the content of the users in the highest possible quality. The UI appears to be contemporary, sleek, and professional. WEBM, MOV, MP4, and MPEG are among the video formats supported by this platform.  The users can post the images in PNG, JPEG, JPG, and GIF format.

✔️ Secure Privacy Preferences

It provides the users a variety of privacy choices, including the ability to control who can see or access your posts. The platform’s advanced privacy controls provide content creators with the protection and peace of mind they need to provide a better user experience.

Users can mark the uploaded images/videos as public or private. Public content will be visible to all other users of the website. But, private content should not be visible to other users. Users can send the link of the private item to the particular user. 

✔️ Storage

Our development team made sure that the images and videos posted by multiple users are stored safely in AWS S3 Bucket. 

✔️ Customization

This platform provides the best viewing experience.  It allows the users to customize the look and edit the video information. While editing, the users can change their video as well as upload a new video.

✔️ Admin

The major goal of developing this module was to allow the client to keep track of the content and activity of their website’s visitors. We created a separate admin login for the client so that they could have secure and convenient access to the Admin Panel. The client can have complete retention over the user accounts through the Admin panel. They can also edit and delete the media files the users have submitted on the site. 

The admin can monitor the user engagement from the dashboard. They could quickly block any user and monitor their media content as well as platform interactions. The admin can manage the users, videos, and images posted by the user.

Apart from it, the Website has separate sections for video content and images with search options.

✔️ Admin

The major goal of developing this module was to allow the client to keep track of the content and activity of their website’s visitors. We created a separate admin login for the client so that they could have secure and convenient access to the Admin Panel. The client can have complete retention over the user accounts through the Admin panel. They can also edit and delete the media files the users have submitted on the site. 

The admin can monitor the user engagement from the dashboard. They could quickly block any user and monitor their media content as well as platform interactions. The admin can manage the users, videos, and images posted by the user.

Apart from it, the Website has separate sections for video content and images with search options.

✔️ Final Words

One of the important aspects that led to the project’s success was TBI’s team’s demonstrated deep competence in WordPress. We’ve been working on similar technologies for a long time, and we were able to effectively complete this project to add a new milestone for TBI.  If you’re seeking a cost-effective staff to assist you, contact us immediately to discuss your needs.

Client’s Feedback

5.00

“Excellent work and communication. Already planning my next project to work with them again. Very good.”