There is no doubt digital marketing is essential for the success of any online business. Thereby it is crucial to choose the best platform for getting good numbers. Today,  in the Klaviyo Vs Mailchimp comparison, we will discover the most reliable and useful marketing service provider for your businesses. 

Where Mailchimp is one of the earliest and most used marketing platforms, Klaviyo is a rising star of e-commerce businesses to enhance their visibility and increase sales.

Features Comparison between Klaviyo and Mailchimp

Why is Klaviyo so Popular?

However, Mailchimp is one of the earliest and most widely used online marketing platforms. But in the past couple of years, many email marketing platforms have been introduced, and Klaviyo is one of them. Many small and large online businesses migrating into Klaviyo. Due to its advanced and effective features.

Comparison between Klaviyo Vs Mailchimp

Klaviyo focuses on e-commerce operators and straightforwardly integrates with e-commerce platforms like Shopify. On the other hand, Mailchimp has a broader focus that includes commerce & non-commerce businesses. But these are not only the reasons for considering any platform for your business. Let’s explore more features of both these platforms.

  1. Advanced Customer Segmentation

    Customer segmentation is very crucial to understand the right audience for targeting. Klaviyo provides very advanced segmentation functionality to collect data from any CRM (e.g. Shopify, Magento ). It allows the creation of segments on different criteria such as customer behavior, purchase history, and specific coupon users.

    Advanced Customer Segmentation Klaviyo Vs Mailchimp

    Mailchimp also provides many customer segmentation options. It allows you to create segment groups based on age, location, email clients, and campaign activity. It does not allow you to target your users specifically. Mailchimp does not have the behavior live tracking functionality like Klaviyo.

  2. Automation & Drip Email Campaigns

    The automated email process helps to create drip email campaigns. Klaviyo email marketing process provides a series of pre-built automation flows, such as welcome series, abandoned cart email, and win-back campaigns. These flows are auto-triggered based on your customer’s actions. It eliminates the need for manual user tracking.

    Automation & Drip Email Campaigns

    Mailchimp automation process includes customer journey builder, transactional emails, retargeting ads, and other integrations. Mailchimp allows sending auto-triggered emails on specific events like Klaviyo. You can customize the triggered points on according to the customer’s actions.

  3. Responsive Email Templates

    Klaviyo makes email creation easier by giving its responsive and editable premade templates. Such templates ensure cross-device appeal by automatically adjusting to various screen sizes Additionally, Klaviyo enables the personalization of templates seamlessly by switching brand logos and themes without a hitch.

    Responsive Email Templates

    Mailchimp stands out for its comprehensive customization options, enabling users to go beyond basic brand integration. With pre-made templates as a starting point, Mailchimp email templates allow users to tailor every aspect of their emails, from color schemes to font styles. This flexibility ensures that businesses can express their unique brand identity effectively.

  4. Accurate Analytics & Reporting

    Klaviyo provides powerful analytics and reporting attributes to understand the in-depth views of campaign performance. The analytics report created with Klaviyo goes beyond basic open and click-through rates, It allows the tracking of customer lifetime value, identifying high-value segments, and tracking the effectiveness of the campaign.

    Accurate Analytics & Reporting

    Mailchimp’s analytics and reporting parameters are very basic. It allows to check the insights into email open rates, click-through rates, and bounce rates. There are no advanced features available in Mailchimp.

  5. AI-Powered Features

    Klaviyo’s AI-powered features help to improve the effectiveness of email marketing. Its AI algorithms analyze customer data to provide invaluable information on user behavior and preferences. By understanding customer interactions and purchase history, Klaviyo enables businesses to create highly targeted and personalized email campaigns.

    AI-Powered Features

    Mailchimp has recently incorporated AI functionalities into the platform for their users. It provides smart recommendations and content optimization functionalities. It helps to create engaging emails by using the AI-powered tools available for both free and paid members.

Klaviyo vs Mailchimp: Pricing Comparison

Both Mailchimp and Klaviyo come with free and paid plans. But it has a very huge difference between the specifications and cost. Let’s explore which is best for you!

Klaviyo Pricing Plans*

Klaviyo Pricing

Klaviyo offers pricing plans based on the number of contacts you have in your email list. Here are their pricing tiers:

  • Free PlanKlaviyo offers a free plan for up to 250 contacts and allows you to send 500 emails and 150 free monthly SMS/MMS credits.
  • Email Plans Klaviyo’s email-paid plan starts at $45* per month for up to 1500 contacts. This plan comes with the additional feature of mobile push notifications. It allows you to send 15000 emails and 150 free monthly SMS/MMS credits.
  • Email and SMS Plan This plan is for SMS/MMS credits starting from $60* and increases for getting more credits.
  • (*) subject to change, check official website for current pricing.

Mailchimp Pricing Plans*

Mailchimp Pricing

Mailchimp offers several pricing plans based on your business size and requirements. Here are their main pricing tiers:

  • Free Plan Mailchimp free plan allows you to send up to 1000 emails per month to up to 500 contacts. However, this plan has limited features compared to their paid plans.
  • Essentials Plan Mailchimp’s Essentials plan starts at $9.99 monthly and includes additional features such as advanced segmentation, A/B testing, and custom branding.
  • Standard Plan The Standard plan starts at $13.75 per month and includes everything in the Essentials plan, plus additional features like retargeting ads, custom templates, and more.
  • Premium Plan Mailchimp’s Premium plan is designed for larger businesses with more advanced needs. The pricing for this plan is available upon request and includes advanced features such as multivariate testing and phone support.
  • (*) subject to change, check official website for current pricing.

Why Choose Klaviyo Over Mailchimp?

However, Klavaiyo has more expensive pricing plans than MailChimp but it is still used by many small and big businesses. Due to advanced and more effective features, Klaviyo has gained immense popularity. But it does not mean Mailchimp is out of the competition.

In the Klaviyo vs Mailchimp comparison, we must focus that both are equally important when it comes to specific business needs. Following are some key consideration points in Klaviyo vs Mailchimp to choose the right platform for you:

Small business email marketing

For small businesses, budget and ease of use are crucial factors when choosing an email marketing platform. In this case, Mailchimp may be a better option as it offers a free plan for up to 500 contacts and is relatively easy to use. Klaviyo, on the other hand, offers up to 250 contacts in a free plan and a more suitable for businesses with a larger budget and more complex email marketing needs.

E-commerce Businesses

In Klaviyo vs Mailchimp, both offer integration with popular e-commerce platforms, making them suitable options for e-commerce businesses. However, Klaviyo’s e-commerce integration is more robust, it does not require any third-party integration like Mailchimp to incorporate with platforms like Shopify, Magento, or Woocommerce. and others.  

B2B Businesses

For B2B businesses, CRM integration is crucial as it allows them to have a more comprehensive view of their customers and send targeted emails based on their interactions with the business. In this case, both Klaviyo and Mailchimp offer integration with popular CRM platforms, making them suitable options for B2B businesses.

Note: The integration process of Klvaiyo or Mailchimp with your e-commerce platform is very technical. You can hire Shopify developer, Magento Developer, or WordPress developer to make hassle-free integration with your current platform.

Is Klaviyo Better than Mailchimp?

Both Mailchimp and Klaviyo offer powerful features that can help businesses achieve their email marketing goals. However, the right platform for your business will depend on your specific needs and goals.

Choose Klaviyo if:

  • You want advanced A/B testing capabilities
  • You need a customizable dashboard to track specific metrics
  • You want a user-friendly email builder with visually appealing templates
  • You have a larger email list and need a pricing plan that caters to your needs

Choose Mailchimp if:

  • You want to use AI to create personalized email templates
  • You have a smaller email list and can benefit from Mailchimp’s free plan
  • You don’t need advanced A/B testing capabilities or a customizable dashboard
  • You prefer a simpler email builder with basic templates

Frequently Asked Question

What Klaviyo is used for?

Klaviyo is an email marketing platform that is specifically designed for e-commerce businesses. It provides a comprehensive suite of tools and features to help businesses create, automate, and analyze their email marketing campaigns.

Why choose Klaviyo or Mailchimp for email marketing?

Both Klaviyo and Mailchimp are powerful email marketing platforms with unique features. Klaviyo is focused on advanced e-commerce functionalities, while Mailchimp caters to a broader audience, including non-commerce businesses.

Is Klaviyo cheaper than Mailchimp?

Klaviyo is generally more expensive per email than Mailchimp. Costs begin at $45/month for 1,000 contacts and scale with list size. However, Klaviyo includes all features in its plans, and you only pay for the contacts you use.

Do Klaviyo and Mailchimp Offer Free Plans?

Yes, both Klaviyo and Mailchimp offer free plans. Klaviyo free plan is designed for up to 250 contacts, allowing users to send 500 emails and receive 150 free monthly SMS/MMS credits. Similarly, Mailchimp free plan permits sending up to 1,000 emails per month to a maximum of 500 contacts.

Are Klaviyo and Mailchimp suitable for B2B businesses?

Both Mailchimp and Klaviyo offer CRM integration, making them suitable options for B2B businesses. CRM integration allows businesses to have a comprehensive view of their customers and send targeted emails based on interactions.

Do Mailchimp and Klaviyo Have AI Functionalities?

Both Mailchimp and Klaviyo offer AI-powered email marketing tools. Mailchimp focuses on customer segmentation & email personalization, while Klaviyo dives deeper with predictive sending, churn analysis, & customer journey mapping.

Is Klaviyo right for small businesses?

Whether Klaviyo is right for small businesses depends! While it boasts powerful features like advanced segmentation, automation, and even AI, its pricing might not fit all budgets. Consider your email marketing needs and budget before diving in. Explore alternatives like Mailchimp for simpler, potentially more budget-friendly options.


The choice between Klaviyo vs Mailchimp in 2024 depends on your business needs. Klaviyo excels in advanced features for e-commerce, offering robust solutions.

Mailchimp remains versatile and suitable for businesses of all sizes. Consider Klaviyo for advanced e-commerce features and Mailchimp for a balanced, cost-effective solution. Assess your specific requirements and budget constraints to make an informed decision based on your email marketing needs in 2024.

Stay Tuned for Latest Updates

Fill out the form to subscribe to our newsletter

Contact Us