The Wheel Group (TWG Garage)* is a leading manufacturer and distributor of aftermarket automotive wheels and accessories. They possess a vast inventory of automobiles from over sixteen proprietary brands.

Every retailer or reseller dealing in automobile parts would want to harness this bulk inventory and boost sales. Our end-to-end integration specialist company has developed just the solution for it!

How Can You Benefit from The Wheel Group Integration

Tapping into the streamlined automobile inventory management of The Wheel Group offers automobile businesses substantial benefits. Let’s have a look at some of them:

The Wheel Group integration benefits

  • Easy-to-Manage Product Listings: Streamline your product management with seamless integration, making updating and maintaining your inventory simple.
  • Bulk Inventory Access: Gain access to an extensive range of products from over 16 proprietary brands, evidently ensuring you always have the latest and most popular items in stock.
  • Boost Sales with a Vast Inventory: Expand your product offerings & attract more customers by leveraging a comprehensive and an altogether diverse inventory.
  • Improved Customer Experience: Enhance customer satisfaction with accurate, up-to-date product listings and efficient inventory management, leading to a basically smoother shopping experience.

Who Is the Wheel Group Integration for?

Wheel Group Integration can indeed be a valuable tool for businesses of all sizes. Let’s have a closer look at which businesses can consider Wheel Group Integration for automobile inventory management:

Automobile Part Dealers

Automobile Part Dealers

Automotive Product Retailers

Automotive Product Retailers

Car Accessory Dropshippers

Car Accessory Dropshippers

Automotive Aftermarket Suppliers

Automobile Part Dealers

The Wheel Group Integration for a Headless Store: Our Case Study

The Wheel Group integration steps

Recently our end-to-end integration specialist company got a chance to partner with leading automobile dealers. They basically wanted to be part of the wheel group (TWG garage) dealer line & integrate wheel 1 products on his headless big commerce website

 Extracting Bulk Product Records from Wheel 1 Database

We basically extract two essential Excel sheets from the Wheel 1 website at regular intervals. One file contains a comprehensive list of products, while the other provides detailed TWG automotive product data, including pricing and inventory levels.

Custom Database Creation for Storing Wheel 1 Products

Custom Database Creation for Storing Wheel 1 Products

We had to safeguard the integrity and performance of the Extreme Performance website. Hence, we created a dedicated custom database for storing Wheel 1 TWG automotive products. Forthwith, this allows us to manage and process the bulk inventory data without impacting the website’s operations.

Custom Code Creation

Our specialized team has developed custom code to handle the integration process. This code reads the imported Excel sheets and stores the data in the custom database table. It then evaluates each product against three predefined conditions to determine whether it should be updated, added, or removed.

Uploading Inventory into the Client’s Website

updating client website from the wheel group

Once the TWG automotive data is processed and validated, it is seamlessly synced to the Extreme Performance headless BigCommerce store. The updated product information is then displayed in the appropriate categories on the website. 

Challenges in the Wheel Group Garage Integration

While integrating the extensive inventory of The Wheel Group (TWG Garage) into our client’s website was successful, we did face several challenges along the way.

— Handling Bulk Product Data Feeds: We needed to meticulously organize and process the substantial product data received from TWG to ensure it was both accurate and complete.

— Maintaining Up-to-Date Inventory & Price Synchronization: Ensuring that the client’s website basically reflected real-time inventory levels. It also displayed accurate pricing from TWG was essential for maintaining customer trust & satisfaction.

Frequently Asked Questions

What is The Wheel Group integration all about?

TWG Garage Integration connects automobile businesses to The Wheel Group’s extensive inventory of aftermarket automotive wheels, bumpers & accessories. This streamlines product management & sales.

Who can benefit from TWG Garage Integration?

Automobile part dealers, automotive product retailers, car accessory dropshippers, and automotive aftermarket suppliers can benefit from the Automobile Inventory Management of TWG Garage.

How do you determine whether a product should be updated, added, or removed?

Our custom code evaluates each product against three predefined conditions to decide if it should be updated, added, or removed. This ensures that the inventory remains current and accurate.

Can your Integration specialist company work on similar solutions?

Yes, you can contact our team of experts with your requirements regarding TWG Garage Integration or any such integration to align with their specific business requirements, and we will ensure a tailored solution that meets their unique needs.


We would like to clarify that we have no affiliation, association, or endorsement with The Wheel Group or its affiliated companies. Any references made to The Wheel Group, its products, services, or trademarks are solely for informational purposes and do not imply any endorsement or partnership.

Our Final Words

By accessing TWG’s extensive range of products from over sixteen proprietary brands, businesses can ensure they always have the latest and most popular items in stock. Hence, our integration approach ensures that product data is accurate, up-to-date, and seamlessly synced to your website, providing a smooth and efficient shopping experience for your customers.

If you seek a similar solution to streamline your inventory management and enhance your product offerings, contact us. Our team of custom integration specialists is ready to work with you to develop a tailored solution that aligns with your specific business requirements.

Stay Tuned for Latest Updates

Fill out the form to subscribe to our newsletter

the wheel group cover
Contact Us