Shopify Plus 2020: Top 3 Features to Boost Enterprises


Shopify Reunite 2020 summed up recently, giving us a glimpse of its openness to new arenas. The much-awaited convention held remotely has left the Shopify enthusiasts for expecting more scalable online stores and the infinite possibility it can create for the e-commerce businesses.

Forwarding with the ideas presented at Shopify Unite 2019, the e-commerce platform giant has come up with more features for SMBs as well as Enterprise level online sellers. The core of the convention remains much the same- Enabling a Shopify Plus merchant to have a better grip over the store and all its actions.

Shopify Reunite Announcements

And, its not just that the business owners are elated with the new Shopify Plus features. With an enhanced number of features and integrations, Shopify Plus agencies are expecting to work on a broader platform and serving more professional online stores.

Shopify Plus new features

Shopify Plus, as the name suggests carries a good number of pluses over the more basic platform, Shopify. Shopify Plus is targeted primarily for Enterprises. Shopify, in contrast, finds itself a perfect fit for individuals and small businesses aiming for an online business model.

We have a list of some existing advantages that make Shopify Plus the perfect fit for Enterprise e-commerce businesses:

  • Dedicated Support: A dedicated Launch Engineer is assigned to every Shopify Plus shop owner. The Launch Engineer backs you throughout the process of migrating the store or making the perfect setup for Shopify Plus Launch.
  • Unlimited Staff accounts: In contrast to a fixed number of Staff accounts in Shopify, the Enterprise customers have no limitations at adding staff accounts.
  • Openness to B2B world: As an enterprise-level e-commerce platform, Shopify Plus allows you to create a separate password-protected storefront for bulk selling. The Shopify Plus customers can sell the same product as wholesale products to a broader B2B customer base.
  • Integrations with advanced tools: Shopify is open for integrations too. Shopify Plus stores can, however, be integrated with leading marketing tools and Logistics aimed to meet the complexity of a more expanded business model.

Going a step forward than Shopify updates in 2019, the Plus version has a lot more to offer in 2020 and beyond. The following additions are expected to take Shopify Plus experience to a whole new level:

Shopify Plus Feature #1: Shopify Flow

Shopify Plus is now stepping into the world of automation that will eventually minimize the effort of sellers at how they manage the processes and assemble their data. Shopify Flow is just right there.

Shopify Flow manages a huge chunk of your job in the form of readily served Flowcharts, automating almost every task on your daily processes. The Shopify Plus admin can readily activate the Flow option allowing you to take control of all your tasks.

Shopify Flow offers customizable templates designed to meet various business needs. For ease, there are numerous pre-defined templates under the following categories:

  • Buyer Experience
  • Customers
  • Inventory and Merchandising
  • Loyalty
  • Orders
  • Promotions
  • Risk

Here is an example of automating Loyalty program:

Shopify Plus Flow

The flow is automatically activated once the order is created at the store. It considers the order value of the customer and defines a condition for further actions. The condition is further followed by actions based on the condition being met.

Extending the abilities of Shopify Flow, Shopify Plus now enables Flow Connectors, using which the enterprise customers can enable their stores to connect across some of the leading automation tools like Launchpad and Slack.

The new Shopify Plus features allow the customers to have complete control over all their tasks almost from a single platform. The customers and their entire team now focus on more challenging tasks.

Shopify Plus Feature #2: Buy Now Pay later with Shop Pay

Shopify Pay is already renamed as Shop Pay. And it’s just not the name that has been updated. Shopify Plus stores can now provide financing options to the buyers.

Shop Pay is the new Shopify Pay

The Buy Now Pay Later market is growing rapidly.

Klarna confirms that the brands that offer installment financing experience:

  • 58% rise in Average Order Value
  • 30% increase in checkout conversion rates

With that in mind, Shop Pay exclusively allows the Shopify Plus merchants to enable their customers for paying in installments. This new Shopify Plus feature will unburden your customers from paying the full price of the product at once. Your customers will appreciate your efforts at understanding their pains and will eventually help you reduce cart abandonment rates.

Additionally, Shopify takes a note that the Shop Pay installments are carried out on a centralized platform which helps you keep a track of the sales performance.

The feature is expected to get launched by the end of this year for Shopify Plus customers.

Shopify Plus Feature #3: Custom Checkout

A field where Shopify Plus surpasses the possibilities of Shopify by miles is the ability to allow custom checkouts. Shopify stores can’t be served with custom checkouts directly. Shopify Plus agencies often take the help of Shopify Plus APIs to fulfill the needs.

Here is a custom checkout we created for Square payment gateway using Shopify Plus.

Custom Shopify Checkout

The likes of Tax and the Shipping charges are generated rather dynamically. We were able to set up the custom checkout using Shopify’s .liquid file. The file is rather inaccessible for the basic plan users and is only available for the enterprise customers.

With the Enterprise version by their side, Shopify Plus Partners and customers can come up with innovative custom checkouts for their customers. The new updates for checkouts will boost the customer experience your store offers:

  • Cross Border Duties
  • Online Tipping
  • Local Pickup and delivery settings

Currently, the features are in the initial phase and will soon be availed to Plus merchants in the coming months.

To back an effortless local pickup and delivery services offered to the Shopify Plus stores, the e-commerce giant is expanding the Shopify Fulfillment Network across the US.Shopify Fulfillment Network

SFN provides a smart inventory allocation to Shopify Plus store owners who aim to scale or evolve fulfillment strategies throughout their network. This includes:

  • Inventory Intelligence: where Shopify recommends inventory for storage.
  • Brand control: Offer branded packaging and unboxing experience
  • Same-day fulfillment: Brands can offer same-day delivery for selected orders.

Shopify Plus installs and sets up the Shopify Fulfillment app for your store. Third-party Logistics generally require extensive integrations and frequent maintenance. Shopify Fulfillment app does the job for you with easy integration to your store.

Our experience in meeting Enterprise store needs

With 10+ years of industrial experience, the Shopify Plus experts at The Brihaspati Infotech possess extensive knowledge of the e-commerce industry and its verticals. Clients from nearly every part of the globe and from various spheres have hired Shopify Plus developers from us and have experienced a spike in customer experience and sales.

Our Shopify blog category gets you through numerous customizations we have done through the years to meet customer needs across Shopify as well as Shopify Plus platform.

Summing up with Shopify Plus new features

Shopify is constantly evolving to smoothen the way e-commerce management is seen and handled. While the Shopify Plus follows a dedicated Launch Manager who guides you at every step for establishing a completely managed store, you will always require a more experienced Shopify Plus Partner who understands your needs along with the upcoming market standards. Our in-house Shopify Plus developers can get you right there.

To hire our Shopify Plus Agency, you can either contact us, or drop us an email.

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