Since last few years, we have seen a significant improvement in the focus of content marketing towards the overall advertising and digital marketing world.
Following famous writers have rightly said:-
“Create content that teaches. You can’t give up. You need to be consistently awesome.” – Neil Patel
“Content is the reason search began in the first place.” – Lee Odden
For an online business promotion, content continues to be one of the most important aspect. It allows your business to stand-out from the clutter, attracts more customers and finalize more deals.
In 2015, the methods of content marketing strategies have rapidly changed. Now to be successful in ecommerce business you have to understand this dynamic shift and create a strategy that accounts for new changes.
Today ‘Content marketing’ has proven to be more valuable than ever. Companies with higher investments are getting huge returns. But the best thing is that irrespective of your business size and resources various focused strategies are readily available to you as per your need and for every budget.
Kapost.com, has proven it with following statistics:
- Content marketing is used by 95 % of B2B marketers and 82 % of B2C marketers.
- Custom content is the future of the marketing industry, 78 percent of CMOs believe.
- Only 12 % organizations may ignore content in a marketing campaign.
- In spite of the fact that content plays an important role, only 32% of sellers believe to execute an efficient strategy.
From above statistics it can be concluded that 2/ 3rd companies aren’t effectively using their potential. Therefore in 2015, you can shift your marketing strategy to avail this amazing opportunity to gain maximum returns.
What is content marketing strategy and its importance in online business?
We can define ‘Content marketing’ as a strategic marketing approach centered on creating relevant, consistent and valuable content to attract and retain a targeted viewers and, finally to hasten their profitable action.
There is no meaning of digital marketing and SEO without an impressive content. Content marketing acts as the back-bone for any digital campaign including a blog post, info graphic and video.
While promoting any online or offline business, to accomplish desired goals by attracting targeted customers, an efficient and strategic marketing approach should be implemented in an appropriate way to integrate both content marketing and SEO.
How ‘content marketing’ helps in eCommerce?
An e-store can be benefited in a number of ways with a proper content marketing strategy, like:
- Improving users engagement and nurturing current clients.
- Supporting products information with helpful content in the form of user manuals/product guides, videos, and other advisory content to assist clients down the purchase funnel, naturally.
- Improving brand awareness.
- Improving the chance of word-of-mouth mentions by enhancing social reach.
- Improving SERPs ranking
Tips for Effective Content Marketing Strategy?
While planning for your online business, ‘Content Marketing’ should be an inherent part of your approach and thinking.
For any of your business (small or big) ‘content’ is the key to success, particularly for an online business. So, to ensure your business success, the quality of your content is equally important and critical. Also, you should try to keep it exciting and fresh, consistently on a regular basis.
You can try-out following tips and approaches to successfully market your content to give your business a world of difference:
1. Compose Amazing Title/Headline
All of your post content starts with the ‘Headline’. It is first to capture your reader’s attention in search results and have a huge impact on a post ranking. Composing a compelling title or headline is a more challenging task.
It should be insightful and exciting to emotionally touch your readers.
Always keep in mind following tips to write unique and compelling headlines:
- Use some power-words in your headlines that appeal to the readers. Good examples are; wondrous, explosive, mind-blowing, devastating, skyrocket, triumph etc. which can be used to achieve extraordinary success.
- Keep the right balance to avoid content to look spammy for both search engines and readers.
- Compose a compelling title to stimulate your reader’s curiosity just enough to further read the whole post.
2. Write longer copy customized within your marketing strategy
No matter there is a shorter average attention span of readers (just around 8.25 seconds), still people will love to read long post, only if it has the content they wish to read and provide thorough insights.
Search engines i.e. Google SERP also love long-form copy having an average of 2000 words for a keyword. Furthermore, create and implement an organized and well-thought-out marketing strategy as your road map to set your business up for fantastic success.
3. Sharing the best story with Content gamification
In today’s marketing landscape, emotional interactivity between you and your readers is critical to your business success. Your content story must be engaging for your readers to make them continuously willing to interact with you, over and over again. Importantly, your content goal should provide your readers with a call-to-action for your product sale.
With ‘Content gamification’ you can improve your viewers interaction in various ways such as using advanced video, rich media technologies and parallax scrolling.
Also, a number of smaller and big eCommerce brands are now adopting ‘content gamification’ in the simpler form like progression bars or loyalty badges and also in the more elaborative form by creating video games and other 3D viewing options involving their products.
4. Carefully & equally consider your content and SEO
It is extremely important how search engines will view and rank your content. A successful content strategy will rank you high in the search engine pages and people will view your business offerings on top. Eventually, more chances that your offered product will be chosen first.
For every small and big business promotion ‘Content’ is always a king. So, you must be careful to ensure that the content you are sharing must be of the best quality, interesting and persuasive. Also, it should stay on top of trends by adopting various exciting new approaches. A strategic ‘Content Marketing’ helps your business to gain appreciation from your targeted customers to get the desired results.
Always remember, irrespective of the strategy you follow, your content must inspire both your existing and potential customers as well.
By following any of the above mentioned suitable ‘content marketing’ approach you can effectively promote your eCommerce business leveraging the power of content to inspire viewers, boosting search results, and building brands.
You can too become an authority in your niche with your content as a king.
If you need any suggestion or assistance from our-side, then at TBI, our dedicated team of Content Marketing & SEO Experts would be happy to guide and help you to achieve the targeted business success by implementing ‘Powerful Content Marketing Strategies’
You can also ask our experts for a complimentary assessment of your online business presence on Reaching us.
If you want to share any more tips or suggestions with us, then you are welcome to share it in trailing comment section.