Project Overview
Extreme Performance is a wholesale supplier of branded wheels, tires, and performance parts & accessories. The US store’s performance suffered due to the sheer volume of products and their complex variations.
Upon consultation, TBI proposed a headless commerce implementation with custom database approach. Our eCommerce solution separates the front-end from the back-end commerce engine, offering greater flexibility and scalability to manage bulk inventory.
Going Headless helped Extreme Performance website load faster, resulting in seamless shopping and sales conversions.
- Client Extreme Performance
- Industry Automotive
Tech Stack
- Technology React JS/Node JS
- 3rd-Party Integrations Turn14/Wheel Pros/Wheels One
- Database PostgreSQL
Action Plan
TBI’s Headless experts studied the website and identified critical performance bottlenecks, including slow website loading speed and large product catalog (400K+)
Our agile development team employed a modern tech stack and iterative approach to deliver a highly functional and scalable online store. To achieve these goals, we identified six core technical areas:
Front-End Development with React
Custom Database Approach
API Integration
Advanced Product Search
Backend Development in BigCommerce
Headless Store Optimization
These components were instrumental in achieving project goals. Let’s take a closer look at the development journey.
Front-End Development with React
We built the front end using React for its component-based architecture and virtual DOM (Document Object Model). Our React developers translated UI/UX designs into a functional and interactive user interface.
- UI/UX Design
We translated design mockups into functional React components that resonate with the designer’s vision.
- UI Development
We streamlined user interactions throughout the shopping journey using React’s event-handling mechanisms. Built reusable React components such as buttons, forms, product cards, etc using React capabilities.
- Manage application state
We leveraged React’s state management libraries like Redux to maintain the UI such as product information as shoppers browse.
- Performance Optimization
We implemented code-splitting to optimize initial page load times and deliver responsive user experience across multiple devices.
Extreme Performance’s MySQL database buckled under a massive 400,000+ product inventory. We built a scalable custom database system to effectively manage an expanding product catalog.
- Store Performance
We optimized the database schema and query structure for quick response to customer queries through the extensive product catalog.
- Product Flexibility
We configured the database to accommodate specific data requirements such as extra product attributes and customer-specific data points.
- Secure Experience
We implemented robust security measures to safeguard sensitive customer and product information within the custom database.
We used API integrations from reputable sources — Wheel Pros, Simple Tire, Turn14, Rohana Wheels, and more, enhancing the seamless exchange of data.
- API Identification and Selection
We identified the crucial APIs required for data exchange between various systems.
- Data Transformation Pipelines
We implemented robust data transformation pipelines to exchange complex data structures and data formats between different systems.
- Error Handling
We created error-handling mechanisms to identify and address any potential issues during API communication.
Our front-end team (UI/UX designers) built a faceted search feature on the banner section.
We created multiple filter fields, each corresponding to a specific product/brand attribute (e.g., vehicle year, make, model, type).
This feature enables shoppers to shorten their product discovery journey by applying filters based on key product attributes.
- Access relevant results
Shoppers will see products, promotions, and even shipping information that’s specific to their region.
- Improved customer satisfaction
We created a location-aware shopping experience that simplifies it for local shoppers.
Our headless team engineered a robust search functionality that catered to users with varying levels of product knowledge.
- Keywords-Driven Search: We implemented search suggestions that dynamically appeared as users typed in their keywords.
- Taxonomy-Driven Search: We integrated faceted search filters, corresponding to the product taxonomy.
Our hybrid solution created an intuitive experience for shoppers, narrowing down their options on the headless store.
Backend Development in BigCommerce
Our BigCommerce team built a backend infrastructure that optimizes every stage of the buying journey.
Product Management
We created and managed product category pages including detailed descriptions, adding custom variants, media content uploads, and inventory levels.
- Customer Management
We managed all customer data in a centralized location, including purchase history, contact information, and preferences.
- Order Management
We developed custom scripts and integrations to automate order fulfillment and configured built-in communication channels to share order status and delivery times to customers.
- Guest Checkout Option
We leveraged BigCommerce’s pre-built, optimized one-page checkout for a fast and frictionless shopping experience.
- Payment Gateway Integration
We integrated a secure payment gateway like Affirm, fostering trust in your brand.
Headless Store Optimization
We spearheaded a comprehensive SEO campaign to optimize the headless store performance and ensure proper indexing by Google. Our digital marketers provide ongoing services for keeping Extreme Performance at the top.
- Keyword Research
We conducted detailed competitor research to identify relevant keywords for Extreme Performance.
- Content Optimization
We organically integrated throughout the website content, including product descriptions, blog posts, and meta tags.
- Technical SEO Optimization
We conducted the website’s technical SEO audit, identifying and fixing crawling or indexing issues— sitemap, broken links, and website loading speed.
- Performance Monitoring and Reporting
Leveraged Google Search Console and other analytics tools to monitor and maintain website performance as part of on-going tech support.
Result: Extreme Performance Speeds Up with Headless
Our headless e-commerce solutions delivered transformative results for Extreme Performance. Within 6-8 months of implementing the headless solution, our reputed US client reported a significant sales boost of 300%.
We monitored positive trends in key website performance metrics, including organic traffic, unique visitors, and average session duration.
Our partnership with Extreme Performance goes beyond achieving impressive numbers. We’ve created valuable suggestions for upgrading their headless store, offering them a roadmap for continued growth.
Founder & CEO
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“TBI was the best team to work with. We tried a headless store for the first time. It’s doing amazing for our business. They are professional and helpful.”