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Project Goal

Ignoring influencer marketing strategies is not a wise idea for any eCommerce website. Though there is an old-school practice of approaching celebrities for it, every eCommerce business can’t afford it. We needed to develop a solution to enable eCommerce stores to benefit from influencer marketing using the reach of their customers.

Our role in our client’s success story was to develop a SAAS tool that helps to add a custom field to capture Instagram handles on any form used to capture emails or phone numbers of the customers. We also successfully integrated popular marketing automation platforms with our custom-built SAAS platform.

Solution

✔️ A SAAS tool to convert customers into influencers

The online stores were missing the huge opportunity to harness the power of customer-focused influencer marketing for their businesses. So we created a SAAS tool that can provide an option to capture the Instagram handles of the customers with insights about their reach.

Whenever any eCommerce store integrates Gatsby, it provides an additional field on pop-up forms to enter the Instagram handles. You can see how this option displays on the targeted forms in the below image.

✔️ Enabling the tool to identify Instagram handles with potential.

The data collected using Gatsby was meaningless without an effective way to analyze profile metrics. We created a custom dashboard so that it becomes easy for the website owners to identify the profiles capable of making any difference. It enables the merchants to pick up the most suitable profiles and invite them to become an influencer for his brand.

The dashboard created by our developing team was capable of providing the following information:-

• The number of followers on each Instagram handle.
• The number of people followed by each Instagram handle.
• The number of posts by a user on his profile.
• A scoring system to identify the profiles with potential.
• Email and Bio of the users who provide information about their handles.

✔️ Tracking the reach of the Instagram posts mentioning the brand name

We helped Gatsby develop a custom feature to help merchants see and analyze the reach of posts where customers mention their brand. We integrated the abilities to capture the metrics like the number of likes, comments, and engagement of every such Instagram post.

Another thing that we worked out was communicating this information to the rest of the technologies like Klaviyo or Gorgias. It enables the merchants to see these metrics on the dashboard of these technologies too.

✔️ Tracking the engagement rate metrics of the influencers

The eCommerce stores have to offer rewards or discounts to the customers engaging themselves in influencer marketing. It made it vital to keep track of the engagement rates. We offered a custom feature to provide the metrics about engagements.

✔️ Enabling the integration with Marketing Automation Platforms

Though the tool was efficient enough to capture and demonstrate the data generated through Instagram engagement by customers, we needed to find a solution to integrate it with popular marketing automation platforms.

Though the tool was efficient enough to capture and demonstrate the data generated through Instagram engagement by customers, we needed to find a solution to integrate it with popular marketing automation platforms.

Over these years, we facilitated the integration of Gatsby with more than twenty-five different apps and web services. We are constantly working to enable the integration of this SAAS tool with all popular platforms that are yet to join the list.

The goal behind it is to enable the merchants to see the data on the dashboards of these automation platforms so that they can send emails, promotions, or messages to potential influencers.

✔️ Integrating payments to facilitate different subscription plans

Our team worked on providing four different subscription plans for this SAAS tool. The plans are designed after careful consideration of the needs of different eCommerce websites. We integrated the Shopify payments to facilitate the payment made by users while buying any of the four subscriptions plans available for Gatsby.

✔️ Providing ongoing maintenance

Our team is helping with the ongoing maintenance of this tool and help the client to add new features to Gatsby at regular intervals. We make sure that this tool remains free from bugs or problems while ensuring the latest safety features to protect the valuable data of the customers that it captures alongside the various marketing automation tools on eCommerce stores.

✔️ Final words

During our years of relationship with the client, we have become important members of the whole Gatsby team and always helped them to find effective solutions to implement the ideas that strike their minds. We are working with them continuously to develop Gatsby into the world’s leading influencer marketing platform for eCommerce businesses.

If you are looking for a trustworthy and seasoned partner to develop similar solutions, you can get in touch with our team today to work out the most effective solution for it.

Client’s Feedback

5.00

“Hard working team. Talented. Great attitude! Awesome experience … highly recommend!”

Project Goal

Business automation is the best option for any company to remain agile and competitive in the present-day business environment. Our client was running a moving business where he had to handle complex tasks ranging from managing trucks, bookings, payrolls, or monthly expenses.

As his business was managing things manually, he felt the need for a business automation solution to become a market disruptor and meet evolving customer expectations. It was when he approached us to come up with an innovative solution for his concerns.

Our goal was to provide a unified management console facilitating the overseeing of workflow and other aspects of his business.

Solution

We knew that it is a challenging task for our team as it is a complicated process to replace the legacy systems with an entirely new platform. It was not just about the internal systems.

We had to consider the collaborations between multiple internal and external systems to minimize the risk for the business while developing our automating solution.

Following are some of the solutions that we worked on during this project:

✔️ A fully customized dashboard to manage the business

Our goal was to provide a console that can assist the management and other users handle various business activities using a single platform. We developed a platform that collects real-time information and delivers insights to internal managers and other employees.

We ensured to create a solution that can allow us to shift focus from lower-level and repetitive tasks to higher-level operations.

With the help of this custom dashboard, we provided a solution to manage all vital business activities such as schedules, employees, customers, expenses, unit management, and leads in a single place.

✔️ Offering a breeze to manage the Jobs

As the client was running a well-established business, he had a large volume of jobs that needed to be monitored from the date of booking till the accomplishment. We created a custom feature to display all the booked jobs so that clients can have easy access to the details.

In addition to it, we also offered an option of preview listing. It enabled the client and his team to monitor the progress of the jobs. The idea behind providing this option was to allow a quick overview of the bookings to align the accomplishment accordingly.

✔️ A solution to manage the customers

Efficient management of the customers is essential for the success of any business. Keeping this in mind, our team provided a custom option to manage all the customers. We offered a custom option on the dashboard capable of displaying all the existing customers of the business.

The platform also has a feature that displays the customer’s information like email and contact number with utmost safety features.

✔️ Managing the web leads

Another vital feature that we offered in our custom business automation platform for this client was the option for lead management. The client used to get leads from his different websites, and we consolidated this in such a manner that now the client can see the leads from the different websites in a single place.

✔️ Managing the monthly expenses

This feature was meant to ensure that the monthly expenses concerning different departments can be managed with ease. We offered different sections such as fleet, wages, claims, Advertising, and more to keep a proper record of individual department’s expenses.

✔️ Easing the manpower management

Managing the workforce is among some of the major concerns for every company. The client was following the old-school ways to manage his employees. We offered a perfect solution to ease the process by providing a custom option on the dashboard to display the working hours of each employee with just a click.

✔️ Managing the Tickets

Traffic tickets are common if you are running a moving business. It is crucial to keep track of these tickets for legal compliance. It also helps to identify the drivers who commit the traffic offenses. We offered a custom and unique option to manage all these tickets using the dashboard of our platform.

✔️ Effective solutions to manage claims

Claims by the customers are an inseparable part of any moving business. There are situations like damage to goods or property of the customer during the process of delivery. We offered an option that gives access to settled, pending, and new claims to manage them efficiently.

✔️ Analytics to assist management

It was one of the most effective solutions that we added to the dashboard of our business automation platform. We provided custom analytics to convert the data collected for booked jobs, location, revenue, claims, and more. The goal was to convert them into some meaningful information for the management.

✔️ Final words

These were only some of the features we offered with our custom business automation platform for this client. In addition to them, we also worked on other custom options such as unit management, blacklisted buildings, managing multiple business locations and customer correspondence to enable the client’s business to adopt an effective business transformation strategy.

If you are also willing to get a solution to automate your business, then contact our team to discuss your requirements today.

Client’s Feedback

5.00

“In need of a website for my business, I searched online and this business showed up. Even though i had never heard of them before, I figured I’d give them a shot after looking at their website. After scheduling a meeting and speaking with them on Skype, I was put at ease. They seemed to understand everything I needed in a website and tried to better understand my industry. The website was complete in less than a month and was everything and more that I pictured.
Fast forward 4 years, they ranked me on the first page on google through SEO, completed 3 more websites, 1 CRM system, 2 apps and 1 business management software for me. These guys are the best!!!
Since they are located in India, I’ll wake up with emails and messages from them informing me, that the task I gave them the day before is done. Imagine getting work done while you sleep! I consider Brihaspati an integral part of my business and refer to them as my IT department.
I highly recommend these skilled professionals for any web based work you need, you wont regret it.”

Project Goal

Shopify is one of the best solutions for eCommerce businesses. However, we are not denying, Shopify has drawbacks that often create hurdles in this competitive universe. One of our clients was struggling with a similar problem and approached us to provide an effective solution to improve the functionalities and features of his Shopify website. Clients requirement:

• Upgrade the website to the Shopify Plus platform
• To add functionalities such as custom mobile layout, custom product page layout, and more.

After understanding the requirements, we started detailed research for the best technologies and apps.

Solution

️No doubt, the task was quite challenging but, thanks to the expertise of our development team to provide perfect solutions and maintain the uniqueness of the website. Below are some of the solutions that we worked out for the client:- ✔️ Creating a customized mobile layout Targeting mobile users is essential for any online business. To make sure that our client can exploit the ever-growing mobile users, we made his website responsive. Apart from making it responsive, we also created a custom layout to enhance the user experience while accessing the website through mobile devices. The aim behind creating the custom layout was to minimize the navigation.

✔️ Adding a new quick view feature to the website We added a new Quick View feature to the product pages of the website so that once the user clicks on the images on product pages, he can have a quick view. This feature was helpful to enhance the user experience by eliminating the need to redirect to a new page to see different images of the products.

✔️ Customizing the product detail page layout ️One of the concerns in our client’s mind was to have a customized product page layout. He wanted our team to change the product layout page and add features like product reviews and back in-store functionality. We created a different layout for mobile and desktop to enhance user interaction on the product page.

✔️ Adding the New Fit Quiz wizard ️We integrated a New Fit Quiz wizard on the client website. It was helpful for the users to find the perfect match for the products they wish to buy. This quiz included questions that reflect the exact requirements of the users. It enabled the website to present the most relevant products to users on the client website. ✔️ Customized Account Page for users ️Keeping in mind the importance of a customized account page, we created an account page that caters to information such as Profile, want list, saved addresses, orders, and return. We also provided the option to take the fit guide quiz on the account page if the user has not taken it yet. ✔️ Final Words ️We know that there is tremendous scope for customization while using the Shopify Plus websites but, it often makes the process daunting. Thankfully our team has all the expertise to handle such products, and we were able to deliver this project well within the time frames. In addition to the solutions we mentioned above, we integrated the website with address validator and iGlobal Stores. TBI’s professional team is always ready with a perfect solution if you are looking for similar changes to your Shopify stores.

Client’s Feedback

5.00

“The TBI’s team does great work, communicates clearly, and sticks to the schedule, I would highly recommend them.”